Building an effective email sign-up strategy

05-Dec-2017 10:00:00 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights


Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.

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Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights


Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail


This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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7 ways to get the most from being a member of a data cooperative

07-Nov-2017 10:15:00 / by Roger Williams posted in Abacus Alliance, transactional data, cooperative database, data cooperative


Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative. 

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Key Steps for Getting your Contact Centre Team Ready for the GDPR

31-Oct-2017 09:45:00 / by Roger Williams posted in GDPR, Abacus Alliance


With the approach of the General Data Protection Regulation (GDPR), much focus around data collection has centred around online or direct mail. For many companies, its contact centre is an important data collection vehicle. It’s therefore essential that all contact centre staff are prepared for the impact the GDPR will have on how they operate.

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Six signs a pure-play business is ready for direct mail

09-Oct-2017 14:30:00 / by Ben Collier


Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is when is the right time to embrace direct mail to take advantage of the benefits it brings.  

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Christmas prospecting - it's in the bag (or the sack)

14-Sep-2017 09:45:00 / by Roger Williams posted in Prospecting, Christmas models, targeting


Of all the times in the year, when it comes to Christmas, people behave differently. There are different preferences around how late (or early) they tend to do their buying and for some it may be the only time they turn to home shopping.  

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ICO highlights legitimate interest as a valid option for processing personal data under the GDPR

06-Sep-2017 13:04:03 / by Roger Williams


Under the GDPR, businesses have a variety of choices for justifying the lawful processing of personal data; six to be precise.

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Our Insights Home Shopping Conference is Nearer Than You Think

30-Aug-2017 10:00:00 / by Roger Williams

The holidays may not be over yet, but it will soon be our autumn Insights home shopping conference. 

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Home Shopping Trends Report: 2016 was another good year for the sector

25-Jul-2017 11:00:00 / by Luke Ditchburn

This is the conclusion from the 2017 Epsilon Abacus Home Shopping Trends Report which is based on analysis carried out on the transactional activity of Abacus Alliance members for 2015 and 2016. The annual trends report covers brands within six categories – Clothing; Food & Wine; Gardening; Generalist Retail; Gifts, Gadgets & Entertainment; and Home Interiors & Household Goods.

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