Retail brands from across the UK gathered at the Soho Hotel on June 27th for the Epsilon Abacus bi-annual Direct Mail Masterclass. Attendees settled into the famously comfy armchairs at the Soho Hotel’s screening room for what proved to be a morning of insight and revelations.
The Epsilon Abacus team attended the Direct Commerce Association Awards at the Hurlingham Club, London on 14th June.
Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.
Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.
This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.
Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.
Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative.
With the approach of the General Data Protection Regulation (GDPR), much focus around data collection has centred around online or direct mail. For many companies, its contact centre is an important data collection vehicle. It’s therefore essential that all contact centre staff are prepared for the impact the GDPR will have on how they operate.
Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is when is the right time to embrace direct mail to take advantage of the benefits it brings.