Online Retailers Receiving Much Needed Boost from Direct Mail

09-Jan-2019 10:39:53 / by Ruth McChesney posted in direct mail, data co-operative, Abacus Alliance

Amidst difficult retail trading conditions, digital marketers are now searching for tried and tested offline channels to integrate with their online marketing strategies.

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The value of Direct Mail to an ECommerce Director...

11-Oct-2018 11:51:36 / by Ben Collier posted in direct mail, Epsilon Abacus Insights, Abacus Alliance

In a This Works case study presented at the Epsilon Abacus October Insights Day, Joe Fletcher had this to say about the impact of direct mail on their business…

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Direct Mail Masterclass for eCommerce retailers delivers on content.

29-Jun-2018 09:18:58 / by Ruth McChesney posted in direct mail

Retail brands from across the UK gathered at the Soho Hotel on June 27th for the Epsilon Abacus bi-annual Direct Mail Masterclass. Attendees settled into the famously comfy armchairs at the Soho Hotel’s screening room for what proved to be a morning of insight and revelations.

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Our Congratulations to DCA Award Winners

20-Jun-2018 09:26:32 / by Dylan Jenkins posted in direct mail

The Epsilon Abacus team attended the Direct Commerce Association Awards at the Hurlingham Club, London on 14th June.

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Ben Collier Presents at Sheerluxe 2018

08-Jun-2018 11:30:00 / by Ruth McChesney posted in direct mail, catalogue marketing, Abacus Alliance

 

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DMA GDPR Guide for Marketers

30-Apr-2018 11:07:52 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

 

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Building an effective email sign-up strategy

05-Dec-2017 10:00:00 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.

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Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights

 

Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail

 

This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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7 ways to get the most from being a member of a data cooperative

07-Nov-2017 10:15:00 / by Roger Williams posted in Abacus Alliance, transactional data, cooperative database, data cooperative

 

Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative. 

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