Lara Bonney

Lara Bonney
A data pioneer, who has lived and breathed the power of data-driven marketing throughout her career. Managing Director, mother of three, industry speaker and the GDPR go-to person for Abacus Alliance members.

Recent Posts

New guidance on using Legitimate Interest legitimately for GDPR

11-Jul-2017 11:34:00 / by Lara Bonney


INTRODUCTION:

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Offline catalogue marketing – the new channel for online retailers

13-Dec-2016 10:00:00 / by Lara Bonney

When print dominated, the catalogue was king. Visually stimulating, personalised, targeted and response-orientated, it was a key sales-generating channel. With the rise of digital, online is now dominant. A targeted medium, where success can be gauged instantly, personalised offers dynamically created, campaigns optimised easily and buying simple.

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