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Reactivate lapsed customers so they remain your customers

08-Feb-2017 09:30:00 / by Mark Wareing


Beyond 2018, the General Data Protection Regulation (GDPR) may result in a limit being placed on how long you can hold data. Although the wording is vague, stating personal data can be kept “…for no longer than is necessary for the purposes for which the personal data are processed.”, it could mean customers who have not bought from you in a certain timeframe may have to be deleted from your database. To prepare for this change, you should be focusing on reactivating lapsed customers so you don’t potentially lose them.

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