Ben Collier Presents at Sheerluxe 2018

08-Jun-2018 11:30:00 / by Ruth McChesney posted in Abacus Alliance, catalogue marketing, direct mail

 

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DMA GDPR Guide for Marketers

30-Apr-2018 11:07:52 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

 

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Building an effective email sign-up strategy

05-Dec-2017 10:00:00 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.

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Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights

 

Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail

 

This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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7 ways to get the most from being a member of a data cooperative

07-Nov-2017 10:15:00 / by Roger Williams posted in Abacus Alliance, transactional data, cooperative database, data cooperative

 

Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative. 

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Key Steps for Getting your Contact Centre Team Ready for the GDPR

31-Oct-2017 09:45:00 / by Roger Williams posted in GDPR, Abacus Alliance

 

With the approach of the General Data Protection Regulation (GDPR), much focus around data collection has centred around online or direct mail. For many companies, its contact centre is an important data collection vehicle. It’s therefore essential that all contact centre staff are prepared for the impact the GDPR will have on how they operate.

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