Ben Collier Presents at Sheerluxe 2018

08-Jun-2018 11:30:00 / by Ruth McChesney posted in Abacus Alliance, catalogue marketing, direct mail

 

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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail

 

This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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