Retail brands from across the UK gathered at the Soho Hotel on June 27th for the Epsilon Abacus bi-annual Direct Mail Masterclass. Attendees settled into the famously comfy armchairs at the Soho Hotel’s screening room for what proved to be a morning of insight and revelations.
The Epsilon Abacus team attended the Direct Commerce Association Awards at the Hurlingham Club, London on 14th June.
This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.
Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.