The value of Direct Mail to an ECommerce Director...

11-Oct-2018 11:51:36 / by Ben Collier posted in direct mail, Epsilon Abacus Insights, Abacus Alliance

In a This Works case study presented at the Epsilon Abacus October Insights Day, Joe Fletcher had this to say about the impact of direct mail on their business…

Read More

DMA GDPR Guide for Marketers

30-Apr-2018 11:07:52 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

 

Read More

Building an effective email sign-up strategy

05-Dec-2017 10:00:00 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.

Read More

Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights

 

Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

Read More