DMA GDPR Guide for Marketers

30-Apr-2018 11:07:52 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

 

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Building an effective email sign-up strategy

05-Dec-2017 10:00:00 / by Dylan Jenkins posted in Abacus Alliance, Epsilon Abacus Insights

 

Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.

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Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights

 

Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

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