This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail

 

This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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7 ways to get the most from being a member of a data cooperative

07-Nov-2017 10:15:00 / by Roger Williams posted in Abacus Alliance, transactional data, cooperative database, data cooperative

 

Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative. 

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