Roger Williams

Roger Williams
A B2B marketer from start to finish with a penchant for all things data and ad tech. Has a desire to simplify communications.

Recent Posts

Small donation giving - a win:win:win for multichannel retailers, customers and charities

22-Nov-2017 10:30:00 / by Roger Williams posted in Abacus Alliance, Epsilon Abacus Insights


Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.

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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail


This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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7 ways to get the most from being a member of a data cooperative

07-Nov-2017 10:15:00 / by Roger Williams posted in Abacus Alliance, transactional data, cooperative database, data cooperative


Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative. 

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Key Steps for Getting your Contact Centre Team Ready for the GDPR

31-Oct-2017 09:45:00 / by Roger Williams posted in GDPR, Abacus Alliance


With the approach of the General Data Protection Regulation (GDPR), much focus around data collection has centred around online or direct mail. For many companies, its contact centre is an important data collection vehicle. It’s therefore essential that all contact centre staff are prepared for the impact the GDPR will have on how they operate.

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Christmas prospecting - it's in the bag (or the sack)

14-Sep-2017 09:45:00 / by Roger Williams posted in Prospecting, Christmas models, targeting


Of all the times in the year, when it comes to Christmas, people behave differently. There are different preferences around how late (or early) they tend to do their buying and for some it may be the only time they turn to home shopping.  

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ICO highlights legitimate interest as a valid option for processing personal data under the GDPR

06-Sep-2017 13:04:03 / by Roger Williams


Under the GDPR, businesses have a variety of choices for justifying the lawful processing of personal data; six to be precise.

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Our Insights Home Shopping Conference is Nearer Than You Think

30-Aug-2017 10:00:00 / by Roger Williams

The holidays may not be over yet, but it will soon be our autumn Insights home shopping conference. 

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What Abacus Alliance Members Think about Black Friday

18-Nov-2016 10:00:00 / by Roger Williams

Next week the Black Friday bun-fight is once again upon us, and the differing predictions around retailer boom versus doom are in full swing.

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Using Online and Offline Data to Deliver More Effective Marketing

01-Nov-2016 10:30:00 / by Roger Williams

For some companies, offline and online strategies are approached as ‘never the twain shall meet’: activities are siloed and offline and online treated separately. The reality is they’re just different channels that need to work together. Customers don’t think online/offline or in channels, so why should marketers?When it comes to data, the more information that can be obtained, the better, irrespective of the channel it has been derived from. Ultimately, though, it’s not about  the data but how it’s used to drive action.

Online activity supporting offline actions

For multi-channel retailers, understanding cross-channel customer activity is becoming increasingly important. There are practical reasons why you should be collecting online browsing behaviour as it can instruct and support your offline activities.

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