Ruth McChesney

Recent Posts

Online Retailers Receiving Much Needed Boost from Direct Mail

09-Jan-2019 10:39:53 / by Ruth McChesney posted in Abacus Alliance, data co-operative, direct mail

Amidst difficult retail trading conditions, digital marketers are now searching for tried and tested offline channels to integrate with their online marketing strategies.

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Direct Mail Masterclass for eCommerce retailers delivers on content.

29-Jun-2018 09:18:58 / by Ruth McChesney posted in direct mail

Retail brands from across the UK gathered at the Soho Hotel on June 27th for the Epsilon Abacus bi-annual Direct Mail Masterclass. Attendees settled into the famously comfy armchairs at the Soho Hotel’s screening room for what proved to be a morning of insight and revelations.

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Ben Collier Presents at Sheerluxe 2018

08-Jun-2018 11:30:00 / by Ruth McChesney posted in Abacus Alliance, catalogue marketing, direct mail


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