Amidst difficult retail trading conditions, digital marketers are now searching for tried and tested offline channels to integrate with their online marketing strategies.
In a This Works case study presented at the Epsilon Abacus October Insights Day, Joe Fletcher had this to say about the impact of direct mail on their business…
Email remains a key channel, especially for customer engagement and retention, but companies need to be re-thinking their strategies.
Paul Seaman from the charity Pennies presentetd at our last Insights event. He highlighted how adopting a giving policy can build positive customer engaement with a multichannel retailer's brand.
This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.
Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.
Whether a long-time member or new to the Abacus Alliance, these tips will help you get the most from being part of the cooperative.
With the approach of the General Data Protection Regulation (GDPR), much focus around data collection has centred around online or direct mail. For many companies, its contact centre is an important data collection vehicle. It’s therefore essential that all contact centre staff are prepared for the impact the GDPR will have on how they operate.