Online Retailers Receiving Much Needed Boost from Direct Mail

09-Jan-2019 10:39:53 / by Ruth McChesney posted in Abacus Alliance, data co-operative, direct mail

Amidst difficult retail trading conditions, digital marketers are now searching for tried and tested offline channels to integrate with their online marketing strategies.

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The value of Direct Mail to an ECommerce Director...

11-Oct-2018 11:51:36 / by Ben Collier posted in Abacus Alliance, direct mail, Epsilon Abacus Insights

In a This Works case study presented at the Epsilon Abacus October Insights Day, Joe Fletcher had this to say about the impact of direct mail on their business…

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Direct Mail Masterclass for eCommerce retailers delivers on content.

29-Jun-2018 09:18:58 / by Ruth McChesney posted in direct mail

Retail brands from across the UK gathered at the Soho Hotel on June 27th for the Epsilon Abacus bi-annual Direct Mail Masterclass. Attendees settled into the famously comfy armchairs at the Soho Hotel’s screening room for what proved to be a morning of insight and revelations.

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Our Congratulations to DCA Award Winners

20-Jun-2018 09:26:32 / by Dylan Jenkins posted in direct mail

The Epsilon Abacus team attended the Direct Commerce Association Awards at the Hurlingham Club, London on 14th June.

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Ben Collier Presents at Sheerluxe 2018

08-Jun-2018 11:30:00 / by Ruth McChesney posted in Abacus Alliance, catalogue marketing, direct mail


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This Works Makes Direct Mail Work to Drive Online Sales

16-Nov-2017 10:00:00 / by Roger Williams posted in Abacus Alliance, transactional data, data cooperative, catalogue marketing, direct mail


This Works is one of a growing number of digital-first businesses discovering that a printed catalogue is very effective in building its brand and delivering web sales.

 Our latest case study highlights how this award-winning natural beauty brand is using its catalogue to deliver its acquisition objectives.   

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